Hands-On

Re-creating new website and Digital Marketing of Peerless Hospitals

Peerless Hospital is one of the most renowned multispecialty hospitals of Kolkata serving over 30 years. The Hospital specializes in various departments and caters to wide range of patients from Kolkata, districts and Bangladesh. It has got a panel of reputed doctors and is located in a very convenient location. The website was sometimes ago and needed an upgradation. Pied piper has recently been associated with Peerless hospitals. It was a multi-agency Pitch and we stood out with our Technical Knowledge and cost-effective budget. The website needed to be dynamic and their UI UX needed a complete transformation. we are also working on their ERP integration. After completion of the website, we will also be working on multichannel digital marketing activities.

Resham Shilpi Communication

Babu Culture

THE PROBLEM BABU CULTURE positioned in between Bistro and Specialty Restaurant, a paradise for food lovers - serving Kolkata Recipies, fighting out against established and big names in the industry including a corporate hotel. With just 42 cover, big budget advertising is not possible. At the same time, the Brand and offers have to be made visible and also required to build a salience and separate positioning in order to create repeat customers and WOM. THE SOLUTION Pied Piper started working on the brand communication and creative strategy, non-digital and digital. We were required to depict a famous era in the history of Calcutta. A cross-fertilization of English liberalism, European decadence, Mughal conservatism and indigenous revivalism. An era that marked the rise of the Bengal Renaissance, to usher in a change from the orthodox social convention to human idealism. And hence the evolution of Calcutta Recipes. The communication was done on hybrid mode...Orthodox Bengali and Modern English. Multi channel media plan was launched in select geographies. That created intrigue, interest, desire. Footfall zoomed. Ads on discovery platforms were discontinued. Takeaway was restricted to lean hours only. Thematic Food Events/Festivals were created to increase salience and create opportunity for unorthodox communication. The client plans to open a second outlet soon.

Babu Culture

BABU CULTURE positioned in between Bistro and Specialty Restaurant, a paradise for food lovers - serving Kolkata Recipies, fighting out against established and big names in the industry including a corporate hotel. Pied Piper is working on the brand communication and creative strategy, non-digital and digital. A famous era in the history of Calcutta. A cross-fertilization of English liberalism, European decadence, Mughal conservatism and indigenous revivalism. An era that marked the rise of the Bengal Renaissance, to usher in a change from the orthodox social convention to human idealism. The period also witnessed the indulgence of the nouveau rich in the finer aspects of life. Babuyana was reminiscent through the extravagant lifestyle of these babus – be it the lavish mansions, their patronage towards art and music, affinity towards fashion, the grand Durga puja celebrations or their elaborate feasts to mark any festivity. Babu Culture celebrates this affinity towards the finer facets of the era. The all-day-dining place has been created to capture the essence of those times, while at the same time resonating with today’s generation. The rich ambience, the carefully crafted menu – all have been minutely detailed to give the guests a unique experience of that age, in a setting that is modern and today’s. In Babu Culture, one can in a relaxed setting, enjoy the exotic flavours that emanated from those times. The menu, which traverses diverse cultures – Bengali, European, Mughal, is sure to take you in a culinary journey like none. Each dish in the menu has been carefully selected to titillate your taste buds. A la carte or thali, the feast is really going to be grandeur. We welcome you to Babu Culture. To experience a slice of that era. To experience the unique flavours of Calcutta. Or Kolkata. Babu Cuture. Truly a destination, where Kolkata meets Calcutta.

West Bengal Industrial Development Corporation

West Bengal Industrial Development Corporation working on a massive awareness campaign on social media, communicating on Industrial infrastructure and Industry Friendly environment in West Bengal with a focus on the Bengal Global Business Summit 2022. The SOW includes planning, executing and reporting on multi parameters with stiff figures to achieve.

Country Roads Creatives

Communication on Man Animal conflict

Man Animal conflict is a daily news in newspapers in Bengal. The encroachment of animal habitat, unpassionate human behaviour and animal instinct poses a huge problem in co-existence of human beings and animals in certain parts of South and North Bengal. Elephant and various breeds cat family are the major confrontation that the forest depart faces on regular basis. Pied Piper conducted a social study and designed a campaign to increase human awareness on these conflicting areas. The campaign was purely based on original illustrations on awareness through humour.

Forest Anti Polution Drive

Resham Shilpi E Commerce

A Govt of West Bengal Enterprise with a display website, decided to go e-commerce after experiencing traffic to their site through SEO and social media activities. An e-commerce site was created and promoted. All these happened with a span of 2 years. And now, with a complete 360 degree digital marketing solution, Resham Shilpi sells satisfactorily on the e-commerce platform.

Packaging

A specialised function of Pied Piper, handled by the creative team. Yet to exploit potential to the full…

Babu Culture

THE PROBLEM BABU CULTURE positioned in between Bistro and Specialty Restaurant, a paradise for food lovers - serving Kolkata Recipies, fighting out against established and big names in the industry including a corporate hotel. With just 42 cover, big budget advertising is not possible. At the same time, the Brand and offers have to be made visible and also required to build a salience and separate positioning in order to create repeat customers and WOM. THE SOLUTION Pied Piper started working on the brand communication and creative strategy, non-digital and digital. We were required to depict a famous era in the history of Calcutta. A cross-fertilization of English liberalism, European decadence, Mughal conservatism and indigenous revivalism. An era that marked the rise of the Bengal Renaissance, to usher in a change from the orthodox social convention to human idealism. And hence the evolution of Calcutta Recipes. The communication was done on hybrid mode. Orthodox Bengali and Modern English. Multi channel media plan was launched in select geographies. That created intrigue, interest, desire. Footfall zoomed. Ads on discovery platforms were discontinued. Takeaway was restricted to lean hours only. Thematic Food Events/Festivals were created to increase salience and create opportunity for unorthodox communication. The client plans to open a second outlet soon.

Logos

We work from the first step towards creating a brand identity. We have a specialised team of designers who work on building identities nationally and internationally, across categories.

IQ Medical College Hospital (Mani Group)

IQ hospital is a healthcare initiative from Mani group. This particular campaign was designed to build a short term awareness on the CSR activities of the group around the IQ hospital.

Adamas Schools

ADAMAS INTERNATIONAL SCHOOL and ADAMAS WORLD SCHOOL are two very well equipped and reputed higher secondary schools situated in the Eastern Periphery of Kolkata. They are part of Adamas group. Pied Piper is handling a part of the digital marketing for this education conglomerate, presently, handling keyword research, campaign set-up and working on lead generation through Google Search and Facebook. Also building brand awareness through GDN and Social media platforms. https://ais.adamas.co.in/ https://www.adamasworldschool.org/

Mevero Life 2.0

MeVero, a solution provider for fulfilment of passion. A company incorporated in the US and operated out of India. Pied Piper worked on digital creative communications to suit the marketing funnel in order to generate enquiry and download the app. Going down the funnel to increase app usage and register for shared facility utilisation. Core User Acquisition Non-Core User Acquisition Core User Retention Non-Core User Retention Non-Core to Core Conversion

Hello Raw

Hello Raw is in the process of launching premium Health Food products. Pied Piper is working on the UI design of the display website…WIP

Deccan Biryani Creative

The Deccan Biryani is a chain of Hyderabadi restaurants offering delicacies from the Royal Kitchens of Hyderabad. They have 2 different formats of outlets – The Mall Format and the High Street Format. The menus are similar but yet the two have different identities in pricing, in service level, and somewhat in the food detailing. The launch is being handled at the Digital and the creative levels. This entails creating awareness, building foot-falls, creating intrigue and building a loyal set of customers for the distinct Hyderabadi platters.

Surya Cement Strategy And Implementation

Purbanchal Cement Limited is one of the most coveted Group of Companies in Eastern India, having an Integrated Cement Manufacturing Unit at Sonapur, Kamrup (Assam). The company merkets their cement under the brand name SURYS CEMENT. The product variants are Surya Gold PPC & OPC and Surya Concretec and Fresh Bulk Cement. Pied Piper works on Digital Marketing to increase brand acceptance, brand salience and increase visibility in the B2B and B2C segments. Working on Social media, Google platforms and with Digital Publications.

Techno India Creatives

TICT is a global education institute providing quality education. Breakin Barriers was an initiative to shaowcase the achievements of the girlchild within the institute. The entire IP was created and executed.

Santa's Fantasea Restaurant

Santas Fantasea, one of the pioneers of Seafood, Tribal and oriental Cuisines in Kolkata located in very prominent locations of Golpark and Saltlake required a comprehensive marketing strategy and digital presence. It was required to enhance the brand image and also boost footfall in a quick turnaround period. We, re designed their communication pattern, re defined their digital strategy and both the outlets have shown signs of growth and better brand recognition. A first of its kind, the Lobster Festival was suggested, planned and created a strong salience. More to come...

Deccan Biryani Digital

THE PROBLEM Launched in a huge competitive market with multi location, multi service facilities. 5 outlets with 4 Mall Formats and 1 High Street format across 4 states. Creating multi-level communication across different consumer bands in different geo locations at minimum cost. Countering the second phase of lockdown at the same time, getting festive crown for Christmas and New Year. A multi outlet restaurant without a website! THE SOLUTION Regular static and motion graphic posts with different ethos for different geo locations. Arranging Bloggers’ Meet and promoting them digitally. Using GMB heavily for creating salience and accruing eyeballs. Using Facebook to increase reach, create engagement and visibility. Insta was used to create intrigue and reach the younger TG.

MAHAL Lamp Shades

One of the oldest and most trusted Lamp Shade retail brands in the country wanted to go digital in the time of Covid. The client started with an experiment and has the potential to turn into a classical case of brick and mortar adapting to digital. Presently building reach, salience and brand awareness on the digital platform. Has plans to go e-commerce.

Remidio Innovative Solutions

THE PROBLEM A Med-tech company, ocused on creating disruptive solutions in Screening & Diagnostic Imaging in Ophthalmology, otherwise heavily dependent on acquisition of customers through direct contact, WOM and referrals, found themselves in no-solution situation with the COVID Lockdown. The entire Sales and Marketing team was looking for a solution to get revenues coming and keep the organisation moving. In absence of any movement of sales team on the ground, we gave a digital solution. THE SOLUTION A quick plan was drawn up on reaching out to potential customers in various segments – Private hospitals, Govt officials, Individual Ophthalmologists, Critical Car Eye Hospitals. A new range of products was launched under a new brand REMISAFE. Offering highest COVID protection gears to the medical fraternity. An e-commerce site was created for quick dispensing of inventory for the new REMISAFE brand and the existing REMIDIO equipment. While the old database was targeted for COVID care gears, a multi channel campaign was launched to reach out for the high-end Ophthalmic equipment. Generation of leads with Facebook and Google Display and Google Search were the main pillars for the Ophthalmic equipment while MailChimp was engaged for the COVID care gears along with Search campaign. A 3-month contract was extended to 6 months and that replaced the first leg to sales contacts. Working on Affinity audience and Retargeting on the Google platform yielded satisfactory results. The organization decided to set up in-house digital marketing team of their own with a SOP designed by Pied Piper .

Athena Technology Solutions Digital Marketing

Off-shore third party project in collaboration Bina Webcommerce LLC, CA. Presently creating a B2B strategy on digital outreach in US. Also in pipeline are, implementating SEO and Social Meida activities.

Building Social Media Footprints for Maithan Steel

Maithan is a team that has prowess in exporting products across 56 countries, including Japan and Europe. The Company adheres to its policy of delivering the best to its customers, by manufacturing products with the best available material, using state-of-art-technology and innovation in India and across the globe. Maithan Steel is a a leading manufacturer of TMT Rebar, Billets, Binding Wires and Stirrups in Eastern India. Pied Piper handles their Social Media Marketing. Building the social media footprint as a stepping stone for bigger Digital Marketing activities. The existing Maithan website was technologically dated and the UI too required new ideas. Using the existing content and adding value to the same, a new website with the latest technology of Laravel and PHP. The graphics were also made smarter. maithansteel.com

Veteran Security

The company is a security and facility management service provider in N E and East India, providing their service to big clients. Veteran Security Service identified Pied Piper among many bidders for re- branding on digital platform. The work just started with re-creation of their website and the startegy is being worked out.

The Project Embark

The Project Embark is a startup company for providing soft skills to young professionals and job seekers. The entire concept was co-created with Pied Piper. The website was created to create an identity for the company and provide basic information. Dgital planning and communications are in the process to fulfil short term business objectives of enrollment and creating a brand identity in the long run. https://www.theprojectembark.com

Techno India New Town Digital Marketing

THE PROBLEM The client came onboard for digital activity for the first time in 2020. The website was not SEO friendly (built on Jumla ). The social handles were managed unprofessionally. Business accounts of Digital handles didn’t exist. Engineering seats went vacant even for the new-age curriculum even, having one of the best course design and faculties. Admission fee was lower than the colleges at par with TINT academic standards. The institute required image re-hauling and salience building. Techno India College Of Technology was mandated to be changed to Techno International New Town. THE SOLUTION The first year of (admission) activity concentrated on creating a Digital footprint, optimizing the present channels and creating visibility on the Digital platform with a wide funnel. Lead Generation and SEO were done at the end of the admission session. In 2021-22, it was a campaign firing from all barrels and generating quality leads with narrower funnel. It was a very good admission session and also created a recognizable salience in the relevant segments. We engaged on Search, Google Display and Facebook Lead Generation platforms. Display campaigns were used to build the recognition from TICT to TINT. Going a step further, in 2022-23, we are working on the salience of GLOBAL CAMPUS and also plugging the gaps for CORE Engineering and new launch coursed MBA & MCA.

Ratnagarbha

Ratnagarbha is a flagship property of Bengal Chamber Commerce & Industries. The chamber felicitates mothers of achiever children. Be it the Indian Cricket captain Ganguli or Bandhan Bank chairman Mr C S Ghosh or other achievers at national and international level. The entire communication, audio visual and ground activity was handled by Pied Piper.

UI for Nigerian Portal

User Interface Development for Nigerian Portal

HP Enterprise (Cambridge Project)

HP Enterprise was part of the academic project in Cambridge Judge Business School

Studio69 Social Media

Studio 69 is a Resto Pub in Dibrugarh, Assam. Re launched through social media communication. Small budget, high impact campaign helped the property to become one of the entertainment destinations in the region. https://www.facebook.com/Studio-69-1736277936482978/

Harmonie Audio Digital Marketing

Harmonie Audio, selling high-end audio equipment and accessories. A static website that had no traffic virtually. The e-commerce site was re-created and traffic was driven through SEO and Social Media activities. Enquiries and online sales were generated. https://www.harmonieaudio.com/

Resham Shilpi Digital Marketing

Resham Shilpi is a Govt. of West Bengal initiative to market the silk produce from shericulture cooperative societies. https://www.facebook.com/ReshamShilpi/ http://www.reshamshilpi.gov.in

TICT Breaking Barriers IP

TICT's activity to highlight the achievements of the girl child.

Kolkata Marathon

IAMAI Edtech

BCC&i BUZZWORD

Buzzword is a flagship event of Bengal Chamber of Commerce & Industries. Speakers from all over the country who are leaders in their own fields, present case studies and industry trends.

Car Treasure Hunt

WHEELS Treasure Hunt, an annual activity is the biggest Treasure Hunt in Eastern India.

Dhoni Film Launch

The much celebrated biopic of Indian cricket captain M S Dhoni was launched in Kolkata at INOX South City.

Atmadeep

Atmadeep is a flagship property from Ei Sommoy, the Bengali Daily from Times of India Group.The all round achievers are felicitated at an event at Governor's House by the West Bengal Governor himself.

Fulcrum Integrated Marketing Support

Fulcrum provides complete solutions on Menstrual Hygiens. Providing Products and Services.

The Biryani Company Brand Positioning

https://thebiryanicompany.com/

Ratnagarbha Intellectual Property

Turnkey Project

From the drawing board to the shop shelves. That is what Pied Piper worked on this packaged drinking water project. That included production planning, product planning, creation of brand identity, building marketing channels and tie-ups. We need to keep the details confidential for business interest of the client.

Country Roads Launch

Launch of the first Microbrewery in Kolkata. Branding the Brand.

Some of our AVs

Pied Piper Showreel 2

Techno Canada

Walsh TT

Goodricke

George Telegraph

Forest AV

Citi Mart

Pied Piper Logo

Dazzo TVC Bengali