Brand Consultancy
Brand Consultancy
Deep into the consumer’s head. That is where a great Brand lives.
Building a Brand starts with mapping the minds of the population and simultaneously mapping the strengths of the marketer. And the brand journey never ends. The Brand story is a process that remains as long as the consumer’s brain is active. Building a brand requires to work on tangible and intangible parameters and one of them is to create an environment where the consumers will invest on your brand as much as you invest on your brand. The benefit is mutual.
We believe that there can be no fixed formula to build a brand, the touch-points are ever changing built on understanding of few basic dynamics of the society and the business environment.
Successful global brand management is a balancing act between local level aspirations and international strategic vision.
You certainly need to follow a process to discover the touch-points and work on a plan to create a Brand. We hand-hold you to discover the process and lay out the plan.
Let's Talk.
Prosumer Study | Brand Positioning | Brand Imagery | Product & Service Positioning
Brand Consultancy Projects
FO.in
Conceived from the ground up, this premium streetwear brand launched on Shopify with a diverse multi-product lineup. Its razor-sharp salience and compelling imagery drove explosive growth, attracting an investor acquisition within just six months. :)
Babu Culture
BABU CULTURE positioned in between Bistro and Specialty Restaurant, a paradise for food lovers - serving Kolkata Recipes, fighting out against established and big names in the industry including a corporate hotel.
Pied Piper is working on the brand communication and creative strategy, non-digital and digital.
Babu Cuture. Truly a destination, where Kolkata meets Calcutta.
The Biryani Company to Biryanishk
This high-promise brand was trapped in its own boutique image, limiting broader appeal. We unleashed aggressive communication strategies that shifted the target audience partially and redefined the secondary brand proposition. As part of this bold repositioning exercise, we executed a strategic name change to propel it forward.
Country Roads Launch
Post nomenclature, everything was on our table - As Kolkata's pioneering microbrewery, Country Roads demanded a bold, stand-out communication and product proposition. We crafted a unique identity across every touchpoint, perfectly aligned with our compelling story and vivid imagery—extending seamlessly into print and outdoor campaigns.
Packaged Drinking Water Turnkey Project
This state-of-the-art production facility faced severe bottlenecks in distribution, shelf placement, and driving offtake. We assembled a robust team to overhaul the go-to-market (GTM) strategy with targeted KPIs, delivering outstanding results.
Some of our AVs
Pied Piper Logo
Just like that!