Brand Consultancy

Deep into the consumer’s head. That is where a great Brand lives.

Building a Brand starts with mapping the minds of the population and simultaneously mapping the strengths of the marketer. And the brand journey never ends. The Brand story is a process that remains as long as the consumer’s brain is active. Building a brand requires to work on tangible and intangible parameters and one of them is to create an environment where the consumers will invest on your brand as much as you invest on your brand. The benefit is mutual.
We believe that there can be no fixed formula to build a brand, the touch-points are ever changing built on understanding of few basic dynamics of the society and the business environment.
Successful global brand management is a balancing act between local level aspirations and international strategic vision.

You certainly need to follow a process to discover the touch-points and work on a plan to create a Brand. We hand-hold you to discover the process and lay out the plan.

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Prosumer Study | Brand Positioning | Brand Imagery | Product & Service Positioning

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Brand Consultancy Projects

Babu Culture

BABU CULTURE positioned in between Bistro and Specialty Restaurant, a paradise for food lovers - serving Kolkata Recipies, fighting out against established and big names in the industry including a corporate hotel.

Pied Piper is working on the brand communication and creative strategy, non-digital and digital.

A famous era in the history of Calcutta. A cross-fertilization of English liberalism, European decadence, Mughal conservatism and indigenous revivalism. An era that marked the rise of the Bengal Renaissance, to usher in a change from the orthodox social convention to human idealism.

The period also witnessed the indulgence of the nouveau rich in the finer aspects of life. Babuyana was reminiscent through the extravagant lifestyle of these babus – be it the lavish mansions, their patronage towards art and music, affinity towards fashion, the grand Durga puja celebrations or their elaborate feasts to mark any festivity.

Babu Culture celebrates this affinity towards the finer facets of the era. The all-day-dining place has been created to capture the essence of those times, while at the same time resonating with today’s generation. The rich ambience, the carefully crafted menu – all have been minutely detailed to give the guests a unique experience of that age, in a setting that is modern and today’s.

In Babu Culture, one can in a relaxed setting, enjoy the exotic flavours that emanated from those times. The menu, which traverses diverse cultures – Bengali, European, Mughal, is sure to take you in a culinary journey like none. Each dish in the menu has been carefully selected to titillate your taste buds. A la carte or thali, the feast is really going to be grandeur.

We welcome you to Babu Culture. To experience a slice of that era. To experience the unique flavours of Calcutta. Or Kolkata.

Babu Cuture. Truly a destination, where Kolkata meets Calcutta.