Digital Marketing | PiedPiper.co.in

Digital Marketing Projects

Re-creating new website and Digital Marketing of Peerless Hospitals

Several micro-sites integrated over a decade on to peerless.com were replaced to create the new hospital portal that provided a comprehensive window for patients, doctors, hospital admin and the IT team.
Various APIs were integrated which were created on diverse platforms and HMS was also integrated.

Presently the portal supports 3 hospital functions at 3 different locations.

West Bengal Industrial Development Corporation

West Bengal Industrial Development Corporation worked on a massive awareness campaign on social media, communicating on Industrial infrastructure and Industry Friendly environment in West Bengal with a focus on the Bengal Global Business Summit 2022.
The SOW included planning, executing and reporting on multi parameters with stiff figures to achieve.

Resham Shilpi E Commerce

A Govt of West Bengal Enterprise with a display website, decided to go e-commerce after experiencing traffic to their site through SEO and social media activities with us.

From a Brick & Mortar only, the brand was transformed into a multi-channel platform with an e-commerce site.

Extensive Digital activities were performed to create salience and reach to the digital customers. Multi-channel activities and optimised goals were set and achieved.

Babu Culture

BABU CULTURE positioned in between Bistro and Specialty Restaurant, a paradise for food lovers - serving Kolkata Recipes, fighting out against established and big names in the industry including a corporate hotel.
Pied Piper is working on the brand communication and creative strategy, non-digital and digital.
Babu Cuture. Truly a destination, where Kolkata meets Calcutta.

Adamas Schools

ADAMAS INTERNATIONAL SCHOOL and ADAMAS WORLD SCHOOL are two very well equipped and reputed higher secondary schools situated in the Eastern Periphery of Kolkata. They are part of Adamas group.
Pied Piper is handling a part of the digital marketing for this education conglomerate, presently, handling keyword research, campaign set-up and working on lead generation through Google Search and Facebook. Also building brand awareness through GDN and Social media platforms.
https://ais.adamas.co.in/
https://www.adamasworldschool.org/

Surya Cement Strategy And Implementation

A comprehensive omni-channel Digital Marketing campaign was planned and executed over 3 years to create salience and recall of the brand.

Both B2B and B2C campaigns along with engagement activities were carried out which provided rub-off and the brand is one of the prominent cement brands in NE even during the lockdown period.

GAVI

We spearheaded the comprehensive re-structuring of GAVI's digital platform, integrating cutting-edge technology and fresh ideas for fundraising efforts. This ambitious project transformed their online presence into a dynamic, user-centric ecosystem designed to drive donor engagement .

Project Origins and Outsourcing Decision
The initiative was outsourced to our team due to our expertise in tech-driven solutions for the social sector. With resources in digital innovation, scalable platforms, and mission-aligned strategies, we were the ideal partner. This came at a critical juncture during the COVID-19 pandemic, when global fund flows had severely constricted.

Our Approach
We tackled this by identifying bottlenecks in user experience, data analytics, and conversion funnels. Our solution? A full-stack overhaul featuring Data Driven fund raising modules.

Santa's Fantasea Restaurant

Santas Fantasea, one of the pioneers of Seafood, Tribal and oriental Cuisines in Kolkata located in very prominent locations of Golpark and Saltlake required a comprehensive marketing strategy and digital presence.
It was required to enhance the brand image and also boost footfall in a quick turnaround period.
We, re designed their communication pattern, re defined their digital strategy and optimised the footfall to one outlet cutting down cost and increasing APC.

A first of its kind, the Lobster Festival was suggested, planned and created a strong salience that helped offtake of the Saltlake outlet.

MAHAL Lamp Shades

One of India's oldest and most trusted lamp shade retail brands sought to digitize amid the COVID-19 upheaval. Starting as a bold experiment, this initiative holds classic potential as a brick-and-mortar success story adapting to the digital era.

We crafted robust digital footprints in their key catchment areas—through targeted social campaigns, SEO-optimized e-commerce, and immersive product visuals—dramatically boosting brand salience and online inquiries. Today, the brand gears up for a flagship larger outlet, backed by an expanded digital marketing budget to fuel aggressive growth.

Remidio Innovative Solutions

THE PROBLEM

A Med-tech company, ocused on creating disruptive solutions in Screening & Diagnostic Imaging in Ophthalmology, otherwise heavily dependent on acquisition of customers through direct contact, WOM and referrals, found themselves in no-solution situation with the COVID Lockdown.

The entire Sales and Marketing team was looking for a solution to get revenues coming and keep the organisation moving. We gave 360 degrees digital solution complementing the limited movement of sales team on the ground,

Athena Technology Solutions Digital Marketing

We're spearheading an off-shore third-party project in collaboration with Bina Webcommerce LLC, based in California.
Currently, we're crafting a robust B2B strategy focused on targeted digital outreach across the US market. In the pipeline: implementing advanced SEO optimizations and dynamic social media campaigns to drive engagement and growth.

Building Social Media Footprints for Maithan Steel

Maithan Steel is a leading manufacturer of TMT Rebar, Billets, Binding Wires and Stirrups in Eastern India.
PiedPiper created Digital footprints to take the brand to the next level with the trade and the end users as well.
Separate on ground activities for trade influencers were amplified with digital activities.

Techno India New Town Digital Marketing

The first year of (admission) activity concentrated on creating a Digital footprint, optimizing the present channels and creating visibility on the Digital platform with a wide funnel. Lead Generation and SEO were done at the last stage of the admission session.
The years followed with campaign firing from all barrels and generating quality leads with narrower funnel. We experienced good admission session and also created a recognizable salience in the relevant segments. We engaged on Search, Google Display and Facebook Lead Generation platforms.
Display campaigns were used to build the recognition from TICT to TINT.

NTD Data Innovation Incubator Grand Challenge NTD

The NTD Data Innovation Incubator (the “Incubator”) will focus on eight priority problem areas, or “use cases.” These use cases are aligned with the four priority data sources identified at a foundation-sponsored NTD Data Strategic Convening as most valued by NTD actors for decision-making:
• Treatment Registers
• Census Data
• Drug Ledgers
• Monitoring & Evaluation (M&E) survey data

UI for Nigerian Portal

User Interface Development for Nigerian Portal

Harmonie Audio Digital Marketing

Harmonie Audio specializes in premium high-end audio equipment and accessories. Its original static website generated virtually no traffic. We recreated a dynamic e-commerce site and boosted visibility through targeted SEO and social media campaigns. This drove substantial inquiries, online sales, and sustained growth.