Communication is not subjective element. So is creative solutions.
Or should we say creative meant for marketing communication are as subjective as the marketing communication itself?
We believe that a creative is an objective tool for marketing communication. A good understanding of marketing needs by the client and a clear definition of the requirements which we call brief, can deliver creative solutions which may be objectively quantified.
Translating a brief into objective graphical or verbal or digital communication is possible, provided the creative execution is chanelised through properly trained and willing minds.
We nurture willing minds and train them for marketing communications.
Brand Identity | Corporate Identity | Communication Design | Audio Visuals | Website UI Design | 3D Models
BABU CULTURE positioned in between Bistro and Specialty Restaurant, a paradise for food lovers - serving Kolkata Recipies, fighting out against established and big names in the industry including a corporate hotel.
With just 42 cover, big budget advertising is not possible. At the same time, the Brand and offers have to be made visible and also required to build a salience and separate positioning in order to create repeat customers and WOM.
Pied Piper started working on the brand communication and creative strategy, non-digital and digital. We were required to depict a famous era in the history of Calcutta. A cross-fertilization of English liberalism, European decadence, Mughal conservatism and indigenous revivalism. An era that marked the rise of the Bengal Renaissance, to usher in a change from the orthodox social convention to human idealism. And hence the evolution of Calcutta Recipes.
The communication was done on hybrid mode...Orthodox Bengali and Modern English. Multi channel media plan was launched in select geographies. That created intrigue, interest, desire. Footfall zoomed. Ads on discovery platforms were discontinued. Takeaway was restricted to lean hours only.
Thematic Food Events/Festivals were created to increase salience and create opportunity for unorthodox communication.
The client plans to open a second outlet soon.
Man Animal conflict is a daily news in newspapers in Bengal. The encroachment of animal habitat, unpassionate human behaviour and animal instinct poses a huge problem in co-existence of human beings and animals in certain parts of South and North Bengal.
Elephant and various breeds cat family are the major confrontation that the forest depart faces on regular basis.
Pied Piper conducted a social study and designed a campaign to increase human awareness on these conflicting areas. The campaign was purely based on original illustrations on awareness through humour.
A specialised function of Pied Piper, handled by the creative team. Yet to exploit potential to the full…
We work from the first step towards creating a brand identity. We have a specialised team of designers who work on building identities nationally and internationally, across categories.
IQ hospital is a healthcare initiative from Mani group.
This particular campaign was designed to build a short term awareness on the CSR activities of the group around the IQ hospital.
MeVero, a solution provider for fulfilment of passion. A company incorporated in the US and operated out of India.
Pied Piper worked on digital creative communications to suit the marketing funnel in order to generate enquiry and download the app. Going down the funnel to increase app usage and register for shared facility utilisation.
Hello Raw is in the process of launching premium Health Food products. Pied Piper is working
on the UI design of the display website…WIP
The Deccan Biryani is a chain of Hyderabadi restaurants offering delicacies from the Royal Kitchens of Hyderabad.
They have 2 different formats of outlets – The Mall Format and the High Street Format.
The menus are similar but yet the two have different identities in pricing, in service level, and somewhat in the food detailing.
The launch is being handled at the Digital and the creative levels. This entails creating awareness, building foot-falls, creating intrigue and building a loyal set of customers for the distinct Hyderabadi platters.
TICT is a global education institute providing quality education. Breakin Barriers was an initiative to shaowcase the achievements of the girlchild within the institute. The entire IP was created and executed.
Quick view of what we can do for you...
Created for Indian students looking for options in Canada.
Created for The Telegraph event with Courtney Wals.
Presentation for Goodricke Corporate Film.
Created to build salience of George Telegraph...creating job preparedness.
Created for Govt. of West Bengal Forest Dept.
TVC for launch of Dish Washing Gel.