REMIDIO

REMIDIO

• February 04, 2020
• By Admin

Remidio is a high end ophthalmology equipment manufacturing and marketing company. They have a very strong network with the eye hospitals, ophthalmologists and any function related to ophthalmology.

When the pandemic first hit the Indian market, everyone was stuck by lightning. The close contact medical treatments like Dental Care, Eye Care and surgical procedures came to a halt. Purchase of new equipment were kept on hold.
Remidio, had a very strong network of sales personnel. But the entire system was not able to deliver of external reasons.

The company had to keep revenues flowing. As a tactic, a new range of products were launched under the name RemiSafe. They were high end virus protective gears for the doctors and even for non-medical purpose. The product range had Protective kits, Masks ranging from 5 layer R95 to 3 layer surgical masks, gloves, face shields.  

Simultaneously we provided support by eliminating the first level and second level of personal visits for the core business of Ophthalmic equipment.  This campaign was created with a single line brief from the client –DISRUPTIVE INNOVATION IN EYECARE.
The top of the sales funnel was handled by our digital team for the ophthalmic equipment and
since Remidio had a high equity among the medical fraternity, the first level of the funnel was to make the fraternity aware of the evolving Remidio range.
The leads were picked up by the highly trained sales team of Remidio for the Ophthalmic range. Initially, the funnel was kept wide to maximize awareness. A substantial data was created which were being converted into qualified leads. The rest were used for re-targeting. Because, however wide the funnel was, our reach was targeted towards the core ophthalmic segment…doctors, healthcare personnel, hospitals, decision makers in govt and private healthcare units.
Over and above the leads, we created huge engagement on our social media posts. These engagements provided insights and even converted to prospects.
We used Facebook, LinkedIn, Google Display (Banner ads) and MailChimp. While Facebook and Google provided the reach and engagement, LinkedIn created helped build the salience and connect with the professionals. Two of the products, FOP (NM) and AIM were used as entry points, as they were very effective in ophthalmic practice keeping safe distance (as required during pandemic times)

On the Remisafe brand, we created a Shopify website for enabling e-commerce. Promoting pandemic related products was not easy due to restrictions on social media. However, with the clinical rub-off from Remidio, we drove eyeballs to the e-commerce site. Bulk purchase inquiries were generated with our campaign though the offtake from the e-commerce site wasn’t a great deal to speak about.

We were called in to handle unprecedented situations in marketing for a period of 6 months. Our contract was extended and we saw through the critical pandemic period.